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During the speech Kseniya shared the company's vision of a new approach to customer experience through rich content and gamification tools in advertising and how it helps to achieve this technology.

A special audience excitement was caused by examples of 3D projects shown in real time: incredibly lightweight and interactive banners; playable ads which even more increase the user engagement and other advertising efficiency metrics; configurators for passenger cars or furniture that may significantly increase user acquisition from social networks.

Besides, the audience was excited by information about Google Accelerated Mobile Pages (AMP), which has already certified Webgears 3D component.